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EmailOctopus vs Mailchimp: A Beginner’s Guide to Choosing the Right Platform

When I first got into email marketing nearly twenty years ago, Mailchimp was the platform all my clients used. It was affordable, friendly, and a huge step up from the clunky enter......

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Email Marketing Tools
Oct 16, 2026
Best Substack Alternatives in 2026: 11 Options to Take Your Newsletters Further

When I first discovered Substack, it felt like a special corner of the internet. A throwback to the golden days of blogg......

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Email Marketing Tools
Oct 16, 2026
How to Cancel Your Mailchimp Subscription: Our Complete Guide for a Smooth Transition

Ready to cancel your Mailchimp subscription? Whether you’re looking for a more affordable option, different features, or......

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List Building
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Lead Magnet Ideas: 27 Ways to Grow Your List (With Examples)

Leads won't share their contact details with you simply because you asked. You usually have to “bribe” them with a valua......

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Strategy
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How to Start Email Marketing: Kick off your first campaign in 7 steps

Email marketing remains one of the most powerful ways to build a relationship with your customers. By building an effect......

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Other Tools
Oct 16, 2026
5 Best Email Signature Generators: For campaigns, lead generation, compliance, etc.

I’ve used email signature generators for Gmail for years, but I hadn’t had time to dive into the more complex side of em......

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Strategy
Oct 16, 2026
What Is A Newsletter? Definition, examples and best practices

Are you looking for a powerful marketing tool to amplify your brand’s voice and drive traffic to your site? Do you have......

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Other Tools
Oct 16, 2026
ClickFunnels Pricing: What You Need to Know

ClickFunnels claims that its Platinum plan is worth more than a 4-year college education (founder Russel Brunson actuall......

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Strategy
Oct 16, 2026
Email Marketing for Churches: A Beginner’s Guide Based on My Experience Working for a Church

When you work in a church, like I do, it can feel counterintuitive to focus on or use terms like “marketing” and “advert......

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Permissions & Deliverability
Oct 16, 2026
Email Deliverability September 2020 [Infographic]

Update: Please find our latest deliverability test results from Jan 2024 here. This is the sixth email deliverability te......

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